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2 MILE CHALLENGE OFFICIAL RULES
  1. SPONSOR: Clif Bar & Company, 1610 Fifth Street, Berkeley, CA 94710
  2. INTRODUCTION: The purpose of 2 Mile Challenge (“2MC”) is to reduce nearby car trips by simply using a bike instead. Participants will collect points by challenging themselves, their friends and joining a team associated with a nonprofit organization they want to support. Sponsor has designated Teams Red, Gold and Blue. Each team will benefit one of three designated non-profit organizations, either Trips for Kids, Alliance for Biking and Walking, and Alliance for Climate Education (each a “Beneficiary Organization”). Sponsor will make a $25,000 grant to each Beneficiary Organization. In addition, at the end of October 2010, Sponsor will tally the points accumulated by each team and make one additional “bonus grant” of $25,000 to the one Beneficiary Organization (either Trips for Kids, Alliance for Biking and Walking or Alliance for Climate Education) affiliated with the team with the most points. The aggregate total of all the donations will be $100,000.
  3. REGISTRATION: Participants must be individual people and must register before they can collect points. To register, visit www.2milechallenge.com (the “Site”), complete the Registration Form, and submit the form as directed. Participants must provide complete name, city and state of residence, and e-mail address. Limit one registration per person. Sponsor reserves the right to disqualify particiapnts with multiple or duplicate registrations. NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO PARTICIPATE IN THE 2MC.
  4. POINTS: Participants will collect points according to the below Point Chart. Each bicycle ride logged in number of miles in the 2MC shall be considered a “Trip”. Sponsor may modify the chart without notice or liability of any kind.

    Points Activity
    1 point For each friend that accepts a challenge via email or Facebook (challenges are limited to 3 Facebook friends and/or up to 10 email addresses per challenge)
    2 points Per Trip
    2 points For each new challenge initiated (limited to 5 ongoing challenges at once)
    2 points For every week completed in a challenge
    4 points For final completion of a challenge
    5 points For linking 2MC account to Facebook or registering via Facebook Connect
    5 points For linking 2MC account to Twitter
    10 points For registering
    25 points For completing 4+ Trips for 2 consecutive calendar months
    35 points For completing 4+ Trips for 3 consecutive calendar months
    45 points For completing 4+ Trips for 4 consecutive calendar months
    55 points For completing 4+ Trips for 5 consecutive calendar months
    65 points For completing 4+ Trips for 6 consecutive calendar months

  5. HOW TO COLLECT 2MC POINTS:
    1. Log miles. Each Trip entered by logging miles earns 2 points. You may only enter 4 Trips per day. Each time a participant logs miles, the associated Trip applies to any open challenges.
    2. Challenge yourself. A participant may challenge him/herself by pledging a set number of Trips he/she will do every week for a set number of weeks. Each challenge shall last no more than 10 weeks. Once the participant logs his/her Trips on the Site, he/she will collect points according to the Point Chart. The challenge will conclude early if the participant fails to reach the weekly goal. At the end of each challenge, a participant may start a new self-challenge.
    3. Challenge a friend. A participant may challenge his/her friends via Facebook or e-mail. Participant shall challenge his/her friends to make a set number of Trips for a set number of weeks. Each challenge shall last no more than 10 weeks. If the participant’s friend is already a registered 2MC user and accepts the challenge, both participants will collect points according to the Point Chart once the Trips are logged on the Site. If the participant’s friend is not a registered 2MC user and accepts the challenge, the friend must first register on the Site before points can be awarded. The challenge will conclude early if either participant fails to reach the weekly goal. Each participant is limited to 5 ongoing challenges including selfchallenge at once. Participants may not engage in more than one challenge with a specific friend at a time.
    4. Join a team. Participants may join any one of three teams – Red (Trips for Kids), Gold (Alliance for Biking and Walking), or Blue (Alliance of Climate Education). Each team has a Team Leader assigned by Sponsor. Sponsor reserves the right to assign participants to specific teams if the participants fail to choose a team. From time to time, Sponsor and assigned Team Leaders may give team participants promotional giveaways or bonus points (up to 5 points) to encourage participation or reward certain activities. These activities will include, but not be limited to, special activities arranged through Team Leader dispatches on Twitter and Facebook as well as incentivizing exceptional team participation. All Team Leaders have an equal number of bonus points to award. Sponsor will, in good faith, work to monitor competitive activity to encourage a fair competition.
  6. TEAM RANKING. The “team ranking” is based on the team’s “score”. The score is determined by an aggregate total of all individual team participants’ point totals. The team with the highest score is deemed to be winning at the current time. Sponsor shall present the “bonus” grant to the Beneficiary Organization (either Trips for Kids, Alliance for Biking and Walking or Alliance for Climate Education) associated with the team with the highest score on October 31, 2010 at 11:59:59 PM Pacific Time (“PT”) . The winning team shall be posted on the 2MC website on or about November 30, 2010.
  7. DURATION. The 2MC begins on May 10, 2010 at 12:00:01 AM PT and ends on October 31, 2010 at 11:59:59 PM PT. Sponsor may modify the duration or cancel the 2MC at its sole discretion without notice or liability of any kind.
  8. ELIGIBILITY: The 2MC is open to legal U.S. residents, 13 years of age or older at time of registration. If Sponsor learns that a minor has registered to participate in the 2MC without the consent of his/her parent or guardian, Sponsor may disqualify the participant. If it is determined that any participant is engaging in behavior that is fraudulent, Sponsor reserves the right to remove any participant from 2MC and void their point totals.
  9. SAFETY: When riding a bicycle, always wear a helmet, ensure your bicycle is functioning properly, obey the rules of the road and use common sense. Participants can find bicycle safety tips in several places, including http:// www.dmv.ca.gov/about/bicycle.htm. Bicycling is a physical activity. Before beginning or substantially increasing physical activity, Participants should consult a physician.
  10. INTERNET: If for any reason the 2MC is not capable of running as planned due to an infection by a computer virus, bug, tampering, unauthorized intervention, fraud, technical failure, or any other cause beyond Sponsor’s control, which corrupts or affects the administration, security, fairness, integrity, or proper conduct of the 2MC, Sponsor reserves the right in its sole discretion, to disqualify any individual who tampers with the 2MC Site, and to cancel, terminate, modify or suspend the 2MC. Use of bots or other automated process to participate in the 2MC is prohibited and may result in disqualification in Sponsor’s sole discretion. CAUTION: ANY DELIBERATE ATTEMPT TO DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE 2MC IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES OR OTHER REMEDIES FROM ANY SUCH PERSON(S) RESPONSIBLE FOR THE ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW. In the event of a dispute as to the identity or eligibility of a participant based on an e-mail address, the registration will be declared made by the Authorized Account Holder of the e-mail address submitted at time of registration. “Authorized Account Holder” is defined as the natural person who is assigned to an e-mail address by an Internet access provider, online service provider, or other organization (e.g., business, education institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.
  11. GENERAL: Sponsor is not responsible for errors in the administration or fulfillment of the 2MC, including without limitation mechanical, human, printing, distribution or production errors. By participating in the 2MC and/or accepting promotional giveaways, participants: (1) agree to be bound by these rules; (2) agree to release Sponsor and its affiliates, subsidiaries, advertising and promotion fulfillment, judging agencies, and all related entities and each of their respective directors, officers, employees and agents from and against all liability, claims, actions, or proceedings relating to the 2MC and from and against any claims of injuries or damages relating to participation in the 2MC or acceptance or use of the promotional giveaways; (3) consent to the use of his/her name, voice, picture and likeness for advertising and promotional purposes in any medium throughout the world in perpetuity without approval, review or compensation or right to object unless prohibited by law. Except where prohibited, all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the participants and Sponsor in connection with the 2MC, shall be governed by, and construed in accordance with, the laws of the State of California without giving effect to any choice of law or conflict of law rules (whether of the State of California, or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of California.
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